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DLG (Digital Luxury Group)
About
DLG (Digital Luxury Group) is a digital marketing agency dedicated to the luxury industry, headquartered in Geneva, Switzerland, with offices in Shanghai and New York. The company was founded and is led by David Sadigh, and adopted the Digital Luxury Group name in 2011 when its predecessor agency chose to focus exclusively on luxury and premium brands.
The agency provides strategy, creative, media, social media, search, e-commerce, CRM, and user experience services to luxury clients, with a particular specialization in watches and jewelry and in helping European luxury maisons reach Chinese consumers through its Shanghai office and China-specific digital expertise. Clients have included leading Swiss watchmakers, jewelry houses, beauty brands, and auction and hospitality businesses.
DLG has also built a profile as a source of luxury industry intelligence. It has published market research including the WorldWatchReport, a long-running study of digital demand in the watch industry, and produces reports, webinars, and commentary on luxury digital marketing trends. The agency's leadership is regularly quoted in industry media on luxury digital strategy and China market developments.
As an independent, luxury-only agency in a market dominated by generalist networks, DLG positions its value on category depth: understanding of luxury codes, clienteling, and distribution alongside digital craft. Engagements are structured per client, with services quoted on request.
The agency provides strategy, creative, media, social media, search, e-commerce, CRM, and user experience services to luxury clients, with a particular specialization in watches and jewelry and in helping European luxury maisons reach Chinese consumers through its Shanghai office and China-specific digital expertise. Clients have included leading Swiss watchmakers, jewelry houses, beauty brands, and auction and hospitality businesses.
DLG has also built a profile as a source of luxury industry intelligence. It has published market research including the WorldWatchReport, a long-running study of digital demand in the watch industry, and produces reports, webinars, and commentary on luxury digital marketing trends. The agency's leadership is regularly quoted in industry media on luxury digital strategy and China market developments.
As an independent, luxury-only agency in a market dominated by generalist networks, DLG positions its value on category depth: understanding of luxury codes, clienteling, and distribution alongside digital craft. Engagements are structured per client, with services quoted on request.
Luxury Advertising
DLG (Digital Luxury Group) is a Geneva-based agency working exclusively with luxury brands, with offices in Shanghai and New York. It delivers digital strategy, media, CRM, and China market expertise for watchmakers, jewelers, and maisons, and publishes industry research including the WorldWatchReport.
Brand Details
Headquarters
Geneva, Switzerland
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Claude Sonnet 5
AI Review
4.2/5
Digital Luxury Group made a bet more than a decade ago that most generalist agencies still haven't caught up to: that luxury marketing requires genuine category fluency, not just digital competence applied to a higher-budget client. Choosing to go luxury-only in 2011 forced real specialization, and it shows in the agency's depth on watches and jewelry and, especially, its China market expertise through the Shanghai office, an area where European luxury maisons have historically struggled and where DLG's bilingual, culturally fluent execution is a genuine differentiator versus Western agencies bolting on a China offering. The WorldWatchReport and related research give the agency a credible thought-leadership presence that reinforces, rather than just claims, its category expertise. Working across the full stack, from strategy and CRM to e-commerce and UX, means clients get integrated execution rather than fragmented vendor relationships. As an independent agency competing against holding-company networks with far larger resources, DLG's value proposition rests almost entirely on specialist knowledge, and on the available evidence, it largely earns that positioning.
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Jul 10, 2026
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