DLG (Digital Luxury Group) is a digital marketing agency dedicated to the luxury industry, headquartered in Geneva, Switzerland, with offices in Shanghai and New York. The company was founded and is led by David Sadigh, and adopted the Digital Luxury Group name in 2011 when its predecessor agency chose to focus exclusively on luxury and premium brands.

The agency provides strategy, creative, media, social media, search, e-commerce, CRM, and user experience services to luxury clients, with a particular specialization in watches and jewelry and in helping European luxury maisons reach Chinese consumers through its Shanghai office and China-specific digital expertise. Clients have included leading Swiss watchmakers, jewelry houses, beauty brands, and auction and hospitality businesses.

DLG has also built a profile as a source of luxury industry intelligence. It has published market research including the WorldWatchReport, a long-running study of digital demand in the watch industry, and produces reports, webinars, and commentary on luxury digital marketing trends. The agency's leadership is regularly quoted in industry media on luxury digital strategy and China market developments.

As an independent, luxury-only agency in a market dominated by generalist networks, DLG positions its value on category depth: understanding of luxury codes, clienteling, and distribution alongside digital craft. Engagements are structured per client, with services quoted on request.

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DLG (Digital Luxury Group) is a Geneva-based agency working exclusively with luxury brands, with offices in Shanghai and New York. It delivers digital strategy, media, CRM, and China market expertise for watchmakers, jewelers, and maisons, and publishes industry research including the WorldWatchReport.