Floris was established in 1730 by Juan Famenias Floris, a Spanish immigrant from Menorca, at 89 Jermyn Street in London. The shop has remained at the same address for nearly 300 years, making it one of the oldest family-run businesses in London. Floris holds a Royal Warrant as Perfumer to HM The King and has served notable customers including Florence Nightingale, Winston Churchill, and Ian Fleming, who referenced the brand in his James Bond novels.

While primarily known as a perfume house, Floris produces a men's grooming range that includes shaving creams, aftershave balms, deodorants, bath and body products, and grooming accessories. These products are scented with the house's established fragrances, including No.89, Elite, JF, Santal, and Neroli Voyage. The grooming line extends the Floris fragrance experience into daily grooming rituals.

Floris remains family-owned, now operated by the ninth generation of the Floris family. Products are developed and manufactured in England. The Jermyn Street shop retains its original Spanish mahogany cabinets from 1851, and the premises include a perfumery consultation room and a fragrance profiling service.

The brand competes in the ultra-luxury grooming and fragrance segment, distinguished by its nearly 300 years of continuous family ownership and operation from the same London address. Floris's grooming products are positioned as extensions of its core fragrance business, offering customers a complete scent wardrobe that spans cologne, grooming, and home fragrance.

Luxury Grooming

Floris London, established in 1730, is a Royal Warrant-holding perfumer that produces a men's grooming range including shaving creams and aftershave balms scented with its heritage fragrances. The brand is family-owned through nine generations and operates from its original Jermyn Street shop. Its nearly 300-year legacy makes it one of the oldest luxury grooming-adjacent brands in the world.